By focusing on these priorities we will make the most of the opportunities offered by the 2012 Games and achieve a lasting legacy of benefits for the communities of Staffordshire and Stoke-on-Trent.
- To capture the inspirational effect of the 2012 Games to encourage more people to participate in sport and physical activity, from grass roots through to performance, creating healthier and more active communities.
- To increase the number of people volunteering and promote this as a route to education, training or employment.
- To engage every school in Staffordshire and Stoke-on-Trent with the Olympic and Paralympic values through increased participation in sport, the London 2012 Get Set Education Programme and the opportunity to see elite competition.
- To promote the facilities in Staffordshire and Stoke-on-Trent included in the Pre-Games Training Camps Guide to Olympic and Paralympic teams and maximise the opportunities that this can bring.
- To engage local partners and communities to participate in the Cultural Olympiad and increase opportunities, the commitment to culture and a sense of pride in the sub region.
- To ensure Staffordshire and Stoke-on-Trent businesses, including the internationally renowned ceramic industry, secure their fair share of London 2012 related contracts through the CompeteFor system.
- To use the Games as a vehicle to promote Staffordshire and Stoke-on-Trent as a major and easily accessible visitor destination for key domestic and overseas markets before, during and after the Games.